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Branding and image tips for the new year from SoulProsper Media Group

1/2/2014

2 Comments

 
Picture
Have you seen this picture before? This is Fred's stock picture for all things SMG related.
Image is important. People are looking for a finished product. None of us are perfect but if you want people to take you seriously, you should at least give the appearance that you first take yourself and the call and responsibility seriously! 

It's not hard at all. Just have a look at what people are wearing. Like fashion lenses but don't need glasses? Check out what people are wearing on the red carpet. Need to smooth out your interviews? Watch intelligent people do interviews. Study them so you get used to the questions. 

Most importantly, polish your product. Consumers will NOT come to more than one debut! After you arrive on the scene, you're either working to stay there or get pushed out of the way for other,new acts.

It all works together, as the song says: "fools rush in". Polish your product, and polish yourself. You'll be glad you did. 

Need a headshot? Go to Portrait Innovations ($65) or find a private photographer to do a headshot. Get permission to use it and use the SAME shot on your cards and web presence. Consistency is a small part that plays a huge deal. Try and discover your brand. If you're plus sized, that can be your brand. Remember Big Luther's (Vandross) music? Yep. Bishop Rance Allen? Ruben Studdard...it all works, when you work it right. If you're in the weight loss process, dress accordingly and plan pictures around your goal weight. 

If you're not there yet, shoot from the neck up if you must do promo pics,etc. The more complete you seem to be, the more people will pay attention to you and ultimately pay for your product, whatever it is!
Picture
With a pair of glasses bought in Harajuku, Fred transformed his image. These trademark glasses are with Fred at most of his media assignments.
Of course all angles and issues weren't covered here, but stay tuned. SMG has partnered with top tier image consultants to help artists and readers improve their public image. Thank you for reading!
Picture
2 Comments
Robert Wagner link
1/2/2014 02:47:27 pm

Enjoyed the read and you are absolutely correct; however be sure to build your content while building your platform....it's a must to have something to say once you have been given the opportunity.

Reply
Fred
1/3/2014 03:52:24 am

Thanks for stopping by and reading, Pastor Rob. The third paragraph is dedicated to the point of polishing the product.

Reply



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  • Home
  • Listen
  • On-Air Programming
    • Preaching >
      • Joel Bogar
      • Antwon James
      • Patrick D. Joubert
      • Tara Love
      • Pastor M.A. Outland
  • Gospel Music News
  • Conversations
    • Interviews. >
      • Joshua Rogers Interview
      • Ben Tankard Interview
      • Tiff Joy Interview
      • Twinkie Clark Interview
      • Earnest Pugh Interview
      • Judith McAllister Interview
      • Bone Hampton
      • Rance Allen Interview
      • Jessica Reedy Interview
      • AsOne
  • What Fred Said
    • SoulProsper Music
    • Fred Willis AXS
  • Youtube
  • Press
    • SMG Media Blog
    • Press Archives >
      • Music News
  • Photos
  • We Were There!
    • Special to SMG >
      • #SaveInternetRadio
      • Incubator
      • Festival of Praise 2016
      • #LosingMyReligion
      • Junigatsu 2013!!
      • You Gotta Get To RENU
      • The Rickey Smiley Show
    • Events A-M >
      • An Evening with Tina Campbell
      • A Night of Gospel
      • Christian Concerts
      • 49th Annual Dove Awards
      • 48th Annual Dove Awards
      • 47th Annual Dove Awards >
        • SMG @ The Dove Awards
        • Tye Works It Out at the Dove Awards
      • Erica Campbell Meet & Greet
      • Conversations with Zan Holmes Photo Gallery
      • Gigantic Gospel Concert-Dallas
      • How Sweet the Sound 2013
      • Hymns My Way-Fort Worth
      • Joe Ligon & The Mighty Clouds of Joy
      • John P Kee Level Next
      • Kirk Franklin Presents Tye Tribbett
      • Kirk Franklin #TYION
      • Kingdom Man
      • Kurt Carr at Friendship West
      • Live It Up! Tea
      • MegaFest
      • Megafest 2015 >
        • MegaFest 2015 >
          • International Faith & Family Film Festival
          • Family Expo
          • "A Time to Laugh" Comedy Show
          • SMG @ MegaFest
        • Megafest 2017
    • Events N-Z >
      • No More Excuses 2015
      • SMAC Dallas 2014
      • 2014 SXSW Soul+Gospel Showcase
      • Tim Rogers & The Fellas
      • 2014 TORI Graduation
      • 2014 Worship Symposium
      • 2nd Annual Memorial Day Unity Tour
      • 2014 Stellar Awards (Full Access)
      • 2015 Stellar Awards
      • The 2016 Stellar Gospel Music Awards >
        • Red Carpet Arrivals
        • Radio and Media Awards
        • Stellar Midnight Bowling
        • ASCAP Morning Glory Breakfast
      • 2017 Stellar Awards
      • 2018 Stellar Gospel Music Awards >
        • 2018 Stellar Awards Press Release
        • Stellar Radio: On the Record
        • 2018 Stellar Award Winners
      • 2019 Stellar Awards
      • 2014 Faith Tour Dallas
      • The Road to 50
  • In Memoriam
    • Aretha Franklin
    • Edwin Hawkins
    • Joe Ligon
    • Terence Crutcher
    • Remembering Maya Angelou
    • SMG Remembers Pastor Andraé Crouch
  • About SMG
    • Broadcast Standards
    • *Updated Copyright Notice*
    • Affiliations
    • Contact Us