Branding and image tips for the new year from SoulProsper Media Group

Have you seen this picture before? This is Fred's stock picture for all things SMG related.

Image is important. People are looking for a finished product. None of us are perfect but if you want people to take you seriously, you should at least give the appearance that you first take yourself and the call and responsibility seriously! 

It's not hard at all. Just have a look at what people are wearing. Like fashion lenses but don't need glasses? Check out what people are wearing on the red carpet. Need to smooth out your interviews? Watch intelligent people do interviews. Study them so you get used to the questions. 

Most importantly, polish your product. Consumers will NOT come to more than one debut! After you arrive on the scene, you're either working to stay there or get pushed out of the way for other,new acts.

It all works together, as the song says: "fools rush in". Polish your product, and polish yourself. You'll be glad you did. 

Need a headshot? Go to Portrait Innovations ($65) or find a private photographer to do a headshot. Get permission to use it and use the SAME shot on your cards and web presence. Consistency is a small part that plays a huge deal. Try and discover your brand. If you're plus sized, that can be your brand. Remember Big Luther's (Vandross) music? Yep. Bishop Rance Allen? Ruben Studdard...it all works, when you work it right. If you're in the weight loss process, dress accordingly and plan pictures around your goal weight. 

If you're not there yet, shoot from the neck up if you must do promo pics,etc. The more complete you seem to be, the more people will pay attention to you and ultimately pay for your product, whatever it is!

With a pair of glasses bought in Harajuku, Fred transformed his image. These trademark glasses are with Fred at most of his media assignments.

Of course all angles and issues weren't covered here, but stay tuned. SMG has partnered with top tier image consultants to help artists and readers improve their public image. Thank you for reading!